Ask most people how much money they’d like to make, and the answer is probably “more.” However, a new survey finds that many Americans have a surprisingly specific number in mind: about $74,000.
That’s according to a survey released last week by Talker Research for SurePayroll, which polled 2,000 adults to learn how much income people would need to be happy. On average, respondents said they would have to earn around $74,000 to feel financially satisfied — although nearly 1 in 5 stated they’d require at least six figures to enjoy their lifestyle comfortably.
Compared to what many Americans earn, $74,000 remains out of reach for a large portion of the workforce. According to the Bureau of Labor Statistics, median weekly earnings for full-time male workers at the end of 2024 were $1,302 — about $67,700 annually. Female workers earned $1,083 per week, or roughly $56,300 a year.
Needless to say, both of those figures are well below the “perfect salary.”
The gap highlights how difficult it is for many workers to get ahead financially — and the impact of the gender pay gap, which varies significantly by occupation, industry, race and education level. For instance, Black women earn, on average, 36% less than white men and 12% less than white women, according to a report by Lean In, a nonprofit focused on advancing workplace equity.
Mounting financial pressures, including inflation, high interest rates and the rising cost of living, are pushing people to explore opportunities beyond the traditional 9-to-5. According to the survey, a quarter of Americans have started looking for a new job in the last three months, and more than two-thirds are looking for ways to make extra money, from taking on side gigs to starting their own small businesses. And it’s not just about the paycheck. Respondents say they’re also after better work-life balance, stronger benefits and more flexibility.
For some, earning the “perfect salary” isn’t about having enough to splurge. It’s about catching up — earning enough to cover everyday expenses, saving money and feeling financially secure in a challenging economy.
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