In South Florida’s competitive business landscape, reputation can make or break a company. From law firms to real estate agencies, first impressions often start with a Google search. One local company, Erase, has built its success by helping businesses and individuals take control of what shows up online.
Originally founded in Canada as Guaranteed Removals before being acquired by David and Leila Centner in 2020 and now headquartered in Miami, Erase has quickly become a trusted name in online reputation management. Its approach blends technology, expertise, and local market insight to deliver measurable results.
Tackling a Growing Need
“Businesses are realizing that one bad article or a string of poor reviews can cost them real money,” said Travis Schreiber, who has been with Erase since 2018 . “We focus on solving those problems in a way that’s fast, effective, and easy for our clients to understand.”
Schreiber explained that South Florida is an ideal market for these services. “You’ve got industries here where trust is everything, aw, real estate, healthcare. People are Googling before they call. If what they see is negative, it’s a deal-breaker.”
Erase specializes in removing or suppressing harmful links, cleaning up outdated content, and improving search visibility. Their work often results in higher review ratings, stronger first impressions, and increased customer inquiries.
Combining Technology and Strategy
According to Roque Rodon, Director of Operations at Erase, the company’s success lies in pairing human expertise with advanced tools.
“We use monitoring platforms to track mentions, reviews, and search results across the web,” Rodon said. “That way, we can respond quickly and prevent small issues from snowballing into bigger problems.”
Rodon noted that proactive management is key. “A lot of businesses only look for help after a crisis. But if you’re monitoring consistently, you can stay ahead. That’s where our combination of software and strategy really shines.”
Local Insight Matters
Nicholas Lonski, Director of Demand Generation at Erase, said understanding the South Florida market has been an advantage.
“This is a region with unique industries and fast-moving competition,” Lonski explained. “We know the kinds of businesses that thrive here, and we’ve built solutions that fit those needs. For example, a medical practice needs something different from a real estate agency, even though both rely heavily on search visibility.”
He added that local businesses often prefer working with a team that understands the area. “When we meet with clients, they know we’re familiar with the market they’re in. That makes a difference.”
The Results Speak for Themselves
Erase’s approach has delivered clear results for its clients. While the company does not disclose specific names for privacy reasons, its case studies highlight measurable gains. Clients have reported increases in review ratings, improvements in search ranking, and higher lead volume after working with the firm.
Schreiber noted that many clients see results faster than expected. “We’ve seen cases where removing or suppressing one harmful article turned things around within weeks. That kind of impact is huge for a business trying to grow.”
Tools That Support Their Work
Erase relies on a mix of in-house expertise and trusted third-party tools to manage online reputations effectively.
- Erase: Their core service focuses on removing or suppressing negative links, building positive content, and improving overall search visibility.
- Reputation Recharge: Complements their work by creating fresh content that pushes down outdated or harmful results.
- Brand24: Provides real-time monitoring of mentions and sentiment across social platforms, forums, and blogs, allowing quick responses to emerging issues.
These tools, combined with Erase’s hands-on strategy, create a complete system for reputation management and long-term brand protection.
Why Reputation Is Driving Growth
Schreiber believes reputation is no longer just a defensive tool. “It’s not only about fixing problems,” he said. “It’s about creating opportunities. A clean search profile helps you close deals faster, attract better clients, and build trust before anyone even calls your office.”
Rodon agreed. “South Florida is competitive. The businesses that understand this are the ones staying ahead. They treat reputation as part of their growth plan, not just something they fix when things go wrong.”
Looking Ahead
As more businesses move online and competition in South Florida increases, Erase plans to continue expanding its services.
“We’re focused on staying ahead of how search and online content evolve,” Lonski said. “What works today might change in six months. Our job is to make sure our clients are protected and positioned for growth, no matter what.”
With a mix of local expertise, advanced technology, and a results-driven approach, Erase has established itself as a leader in reputation management for South Florida businesses. Their success shows that in a market where visibility and trust are everything, managing your online presence is no longer optional.
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
