Ford Motor Co. is preparing to raise prices on cars rolling off assembly lines starting next month if President Donald Trump doesn’t deliver on the tariff relief he’s hinted at for automakers.
Without a major change in Trump’s tariff policies, “we anticipate the need to make vehicle pricing adjustments in the future, which is expected to happen with May production,” Andrew Frick, president of Ford’s gas-fueled and electric car units, said Wednesday in a memo to dealers.
Ford vehicles built in May won’t arrive in US showrooms until late June or early July, after the conclusion of carmaker’s current employee-pricing-for-everyone promotion, the company said. The automaker also said it won’t change the price of vehicles in inventory now.
“The tariff situation is dynamic and we continue to evaluate the potential impact of tariff actions,” Ford said in a statement.
Read More: Car Prices Poised for $12,000 Surge on Trump’s New Tariffs
The warning is the most clear sign yet that automakers are likely to pass on at least some of the higher costs imposed by Trump’s 25% tariffs on imported automobiles. It comes comes two days after Trump said he was contemplating a temporary reprieve to give car companies more time to move production to the US.
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