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Florida’s Housing Market Was Once Red-Hot. Now It’s One Of The Coldest In The Country.

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Key Points
* The Sun Belt’s housing market is cooling as Northern markets heat up, according to Bankrate.
* Cost of living increases, like home insurance, in Southern states make them less affordable.
* Some cities in Florida that were the hottest markets two years ago are now some of the coldest.
During the pandemic, Southern housing markets — especially Florida’s — boomed as record numbers of people moved to the region for its lower cost of living and relatively affordable homes. However, Bankrate’s 2025 Housing Heat Index shows that the trend is now reversing.

Jeff Ostrowski, Bankrate’s housing market analyst, told Business Insider that the Sun Belt has lost its edge as buyer demand fades and home sellers slash prices.

“During the pandemic, Northeasterners were fleeing for the Sun Belt, but that trend has slowed and even reversed,” Ostrowski said, adding that in the North, “there’s just not a lot of inventory, and with limited choices, buyers are bidding up prices.”

The research team at Bankrate analyzed 212 metros in the US, considering factors such as the year-over-year appreciation of home values — the most heavily weighted factor at 40% — along with employment levels, job growth, population trends, homes listed for sale, and typical selling times.

Faith Based Events

According to Bankrate’s index, the Northeast had a strong showing at the top, with three of the top five hottest markets. This is a stark contrast to the 2023 rankings, in which the hottest markets were largely Southern cities. The New Haven-Milford metropolitan area of Connecticut, for example, found its way to the top five in this year’s ranking but was ranked 82nd in 2023.

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This article originally appeared here and was republished with permission.