HACKETTSTOWN, N.J. – The search is on for the next great peanut – M&M’S Peanut that is. In honor of their 75th anniversary, M&M’S is empowering fans to choose the brand’s newest peanut–flavored addition to its iconic line-up in a nationwide “Flavor Vote.”
M&M’S Peanut – which became an instant classic when it was first introduced in 1954 – will be joined on shelves with a new peanut flavor this fall. Three new, nut–inspired challengers – Honey Nut, Coffee Nut and Chili Nut – will go head-to-head vying for America’s hearts and stomachs and to win the coveted position of sitting side-by-side with M&M’S® Original Peanut.
Fans of the brand will be able to purchase and taste each of the new flavors for themselves via retailers nationwide and then cast their vote, once a day until June 17 at http://peanutflavor.mms.com or by texting the word “Vote” to 87654.
“At Mars Chocolate North America, we know M&M’S would not be the brand it is today without our fans,” said Tanya Berman, Director, M&M’S Brand. “As we celebrate our 75th Anniversary, ‘Flavor Vote’ is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand’s colorful history by choosing the newest M&M’S Peanut flavor.”
The Tasting Fun Doesn’t End Here!
Once fans cast their vote for their favorite new M&M’S Peanut flavor, they are entered for the chance to win* $100,000 and earn the title of the official M&M’S Taste Tester. The winner will be announced in August along with the winner of the ‘Flavor Vote,’ which will remain on retailer shelves nationwide.
The brand expects to see a “colorful” but friendly competition put on by all of the “Flavor Vote” campaign participants and encourages fans to rally for their favorite using the hashtag #MMSFlavorVote.
For more information, please visit
http://www.mars.com/
Facebook.com/mms,
Twitter.com/mmschocolate,
Instagram.com/mmschocolate
Pinterest.com/mmschocolate.
RULES
*M&M’S® Brand Peanut Flavor Vote Game. NO PURCHASE NECESSARY. PURCHASE WON’T INCREASE CHANCES OF WINNING. Game begins at Noon ET on 3/1/16 & ends at 11:59:59 AM ET on 6/17/16. Open to legal residents of 50 U.S./D.C., age 13 or older as of date of participation. To play, visit Facebook.com/mms or text VOTE to 87654. (4 sent messages per play. Message & data rates may apply. Automated msgs. Send STOP VOTE to 87654 to stop mgs; send HELP VOTE to 87654 for help.) Participation subject to Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include:
Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
SOURCE Mars Chocolate North America
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
