Cracker Barrel has begun phasing out its iconic old-timey decor, and diners and employees are torn.
The Tennessee-based restaurant chain beloved for its Southern-style cooking and charmingly cluttered interiors started implementing a rebrand last year. Cracker Barrel executives told The Wall Street Journal in May that they believe giving a physical makeover to certain locations will help boost sales, attract new customers, and hopefully keep the 56-year-old business afloat through economic fluctuations.
According to a new report from WSJ, so far about 40 of the chain’s roughly 660 locations have been revamped in some way. Changes are said to range from a fresh coat of paint to full, modern makeovers.
Cracker Barrel CEO Julie Felss Masino told CBS News that the remodels will involve using “a different color palette, updating lighting, offering more comfortable seating, and simplifying decor and fixtures.”
“The goal, simply put, was to freshen things in such a way as to be noticeable and attractive but still feel like Cracker Barrel,” she said.
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