Home Consumer Costco’s Rotisserie Chicken Is Now Sold In A Bag. Cue The Panic.

Costco’s Rotisserie Chicken Is Now Sold In A Bag. Cue The Panic.

Costco chicken Photo 309842778 © Macky Albor | Dreamstime.com
Costco Chicken in New Bag (Photo 309842778 © Macky Albor | Dreamstime.com)

By Emily Heil

Costco’s rotisserie chicken is a certified cult favorite. The precooked bird has retailed for $4.99 for years, a price point that makes it a loss leader for the members-only chain — the proposition being that customers will come for the chicken. Still, while they’re there, they’ll probably pick up something pricier, such as a toddler-size wheel of cheese or, heck, maybe even a casket.

So it’s understandable why any attempts to mess with this beloved item would prompt strong feelings. Such is the bond between Costco shoppers and their spit-browned dinner centerpiece. In May, the company announced that change was coming, not to the price, but to the packaging, which would switch from a domed, hard-plastic clamshell-style case to a plastic bag.

As the planned packaging shift is hitting most locations, people are registering their inevitable displeasure on social media, a.k.a. the world’s favorite customer service counter. “Not a fan,” declared one Redditor, whose concerns included the potential for leaks and being less convenient for at-home storage. “The corner split open,” another lamented. People have described more labor for Costco workers, claiming that it takes two people to fill the bags (one to hold them open).

A TikTok user who calls himself the “Costco Oracle” (he boasts of having correctly predicted that the chain would start requiring proof of membership to eat at the food court as well as the demise of the chain’s Polish hot dog), is among the loudest anti-bag voices online. In one video posted last month, he is shown bringing his traditional plastic container and transferring the chicken from the bag into it, creating a mess at the chicken station and confusion at the register.

Faith Based Events

Another TikTok user pointed to the hole in the top of the bag that seems to be designed to release steam, saying that if the item rolls over “a certain way,” it will leak. Others have complained that the design is resulting in soggy birds.

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