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Coke Bends the Knee to Trump

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By Matt Novak

President Donald Trump seems to have caught Coca-Cola off guard when he randomly announced last week that the company would be switching its signature soft drink brand from high-fructose corn syrup to cane sugar. The announcement seemed to surprise the folks at Coca-Cola, who wouldn’t confirm any details at the time and defended the use of high fructose corn syrup. But now it looks like the company is on board for some kind of new Coke product that uses cane sugar.

“As part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca-Cola product range,” a spokesperson for Coca-Cola told Gizmodo via email. “This addition is designed to complement the company’s strong core portfolio and offer more choices across occasions and preferences.”

Coca-Cola already sells a cane sugar version of its flagship product in U.S. stores, commonly referred to as “Mexican Coke,” since it’s imported from our neighbor to the south. But Coke seems to be making a distinction that this new product will use American-grown cane sugar. Louisiana, Florida, and Texas are the primary states where sugarcane is grown in the U.S.

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