Dive Brief:
- Coca-Cola is joining the Massachusetts Institute of Technology and other businesses in deploying artificial intelligence as the beverage giant looks to help solve a dramatic decline in orange supply due to the spread of a devastating plant disease.
- The Minute Maid producer is a founding member of the MIT Generative AI Impact Consortium, which aims to use artificial intelligence to address “real-world problems” that help society. Other members include OpenAI, India car and airplane maker Tata Group and SK Telecom in South Korea.
- The group’s first major initiative, project “Save the Orange,” aims to combat citrus greening, a disease that threatens orange production. This initiative unites experts from agritech, computer science and life sciences, among other groups.
Dive Insight:
Since citrus greening first emerged in Florida more than two decades ago, the disease has infected most of the state’s orange trees and triggered billions of dollars in losses to the global citrus industry. The disease has spread to other major orange-producing countries, affecting nearly 45% of Brazil’s Citrus Belt in 2024.
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