Kamala Harris’s meteoric rise to the top of the Democratic ticket was unexpected. Two months ago, no one could have predicted it.
Well, almost no one.
The use of astrology for politics is nothing new—Ronald Reagan famously consulted an astrologer during his presidency—but using the practice to publicly discuss and interpret world events, particularly politics, is a more recent phenomenon. “The past four years, I would say, is when I think political astrology prediction started to become so popular,” says Indigo Selah, an astrologer who also creates astrology content on TikTok for her more than 743,000 followers. Selah says she does not consider herself a political astrologer, or someone who has the expertise to predict political events using astrology using the position of planetary bodies at any given time, but does use her platform to talk about pop culture, relationships, and current events. “I think a lot of people are turning to astrology because there is a lot of fear, and they feel like there is so much at stake.”
Discussing politics, particularly in such a contentious election year, can also be a strategy to gain visibility online, especially if the topic is already going viral. But Selah says she’s wary about people using political predictions to boost their profiles. “A lot of times you really have to think about, is this something the astrologer is saying to get boosted on the algorithm or is this something that they’re really dedicated to doing?” says Selah, who cited Rivers as a practitioner whose work she particularly trusted.
“Any kind of marketing you’re going to jump on, it’s not specific to astrology. You’re going to hit a trend,” says Rivers. Talking about politics, she says, “is to get people’s attention and show my accuracy.”
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