
Rising anti-American sentiment in Europe as President Donald Trump’s policies ruffle feathers is ushering in a shift in consumer behavior, not least in attitudes toward American goods.
Trump’s threats to impose punitive tariffs on Europe, seize territories and pull military support in the region — including his handling of the war in Ukraine — have irked European consumers, fueling campaigns to boycott US products.
There’s currently no country in Europe where more than half of the population has a positive attitude toward the US, according to a YouGov poll published March 4. Opinion soured the most in Denmark, where leaders and residents were riled by Trump’s plans to take control of Greenland.
Facebook groups urging the boycott of US goods have sprung up and amassed thousands of followers. One such Danish group, Boykot varer fra USA (Boycott products from USA) has drawn more than 92,000 members since it was created Feb. 3.
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