Amazon not only knows your name, address, credit card number and your preference in toilet paper but now it wants to get to know your body. Susana Victoria Perez (@susana_vp) has more.
Twice a month, volunteers (chosen from a survey) will visit the office in order to allow Amazon to better understand “how bodies change shape over time,” as per the survey. In return, participants will receive Amazon gift cards worth up to $250.
The new endeavor seems to come as part of Amazon’s recent acquisition of computer vision startup Body Labs, and the company’s subsequent development of a 3D body scanning team. The idea, it would appear, is for Amazon to be able to help you find a pair of pants that fits you perfectly, or aid customers in visualizing exactly how a dress might suit a particular body type. This could reduce the number of returns that Amazon has to process, which is always a risk when dealing with online shopping (particularly for clothes).
Video by Buzz60/Susana Victoria Perez[/vc_message]
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