Amazon is hosting a second Prime Day-like sales bonanza in October, the company announced Tuesday, seeking to hook consumers planning to start their holiday shopping early.
The company didn’t share exact dates for the event, called “Prime Big Deal Days,” but said it will be held in 19 countries. Amazon last year added two separate shopping events for members of its $139-per-year Prime loyalty club, with the event seeing mixed success, according to data from third-party analysts.
The company held a 48-hour Prime Day event in July that boosted U.S. online sales by 6.1% to $12.7 billion, according to Adobe Analytics.
Amazon said it sold 375 million items worldwide during the event, and last week issued upbeat guidance for the third quarter, which analysts said is a reflection of strong Prime Day results.
The Prime Day sequel comes as retailers are bracing for a downbeat holiday spending season this year, according to the latest CNBC Supply Chain Survey. About two-thirds of respondents said they expect consumers to be searching for discounts, and 71% expect shoppers to cut back on spending in response to inflation.
WATCH: At the end of the day Amazon has ‘more levers to pull’ than Apple
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
This article originally appeared here and was republished with permission.
