Sunburn — The Morning Read Of What’s Hot In Florida Politics — 11.19.21

By Peter Schorsch

Good Friday morning.

As Thanksgiving approaches, we ask our loyal Sunburn fans — particularly those in The Process — to let us know what you’re grateful for this year. We will publish the comments in our Tuesday edition — the last one for the holiday week. Please send your emails to Peter@FloridaPolitics.com.

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Over the past decade, the teams at Florida Politics and Strategic Digital Services have mastered the crafts of digital publishing and digital advertising. The Florida Politics audience is deeply engaged and extensive, reaching every corner of Florida and across the United States, but has yet to be made available to advertisers on other platforms.

That is why Florida Politics and SDS have teamed up to offer an exclusive advertising service. This service opens up direct access to Florida Politics readers to Facebook, Google, and other third-party platform advertisers for the first time.

With an audience size of over 140,000 — made up of Florida’s most influential legislators, staff, lobbyists, executives, agency heads, local elected officials, and state leaders — the Florida Politics Influencer Audience is easily the largest introduction of digital ad targeting firepower that the Florida advocacy space has ever seen.

SDS manages the program, which is now available for digital advertising campaigns targeting the Florida Influencer Audience. The in-house creative and production teams at SDS can also develop the creative for your company or organization, if needed. The cost to utilize the Florida Politics Influencer audience is built-in as part of the overall cost of the advertising campaign.

For agencies or firms that would like access to the audience to advertise on behalf of a client, Florida Politics/SDS charges a monthly licensing fee per client and shares access to the audience using built-in platform tools. Aren’t familiar with how to use the custom audience targeting and sharing tools of Facebook and Google (or don’t want to)? No problem. SDS can white-label the campaign for you.

Learn everything about the new Florida Politics Influencer Audience and use the Planning Tool to estimate your campaign costs at choosesds.com/fla-pol/.

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Spotted — At a fundraiser for Attorney General Ashley Moody in Palmetto: Bill and Julie Galvano, Fiona McFarland, Will Robinson, Jack Brill, Ed Brodsky, George Cruz, Mark Flanagan, Jayne Kocher, and Gary Kompothecras.

— SITUATIONAL AWARENESS —

Tweet, tweet:

—@USCBO: CBO estimates that the funding for tax enforcement activities provided by H.R. 5376, the Build Back Better Act, would increase outlays by $80 billion and revenues by $207 billion, thus decreasing the deficit by $127 billion, through 2031.

Tweet, tweet:

—@Debbie_Mayfield: Thank you, @GovRonDeSantis, for signing the most pro-freedom, anti-mandate action taken by any state in the nation. Florida will NOT back down in fighting against an administration that has made clear they do not care about individual or parents’ rights. We have #keptFloridafree

—@Annette_Taddeo: At his news conference today, @GovRonDeSantis did nothing but spread dangerous misinformation about the pandemic — choosing once again to ignore science and appease primary voters in Iowa for his future political ambitions.

—@AndrewLearned: If the Governor really cared about #Brandon‘s families he wouldn’t be imposing a COVID TAX on our small businesses and health care heroes … I’d remind the Governor that divisive childish politics is what lost him and former President (Donald) Trump Brandon last November for the first time in more than 25 years.

—@cyndibrillhart: I really am dumbfounded by the people who post laughing emojis in response to someone being sick with Covid and seem to attack anyone who suggests avoiding the virus. So they think human suffering is humorous and they want people to get sick? We truly are doomed.

—@AlexTDaugherty: Excited to say I’m joining @politico to helm the Morning Transportation newsletter and report on infrastructure, supply chains and all sorts of transportation issues. I begin my new beat after the Thanksgiving holiday.

—@Photoriphy: An announcement Tuesday, December 7th will be my last day at @TDOnline. It has been an honor and a privilege to have a front-row seat to all things Tallahassee for the past three years.

—@MorningMoneyBen: if you are selling me a 30 lobster roll, I better watch you extract the lobster from the sea, make the roll in front of me, bib me up, hand feed it to me and then give me a nice neck and back rub.