Misha Ezratti, President of GL Homes, on Quality, Consistency and Earning Buyer Trust

Every homebuyer eventually asks the same question: Can I trust the people building this? Misha Ezratti knows no sales pitch can answer it. Only time can. As GL Homes president, Misha Ezratti leads the Florida homebuilder founded in 1976, a company that has spent 50 years giving buyers reasons to say yes. 

Those reasons live in the details of each home, in communities that deliver the lifestyle buyers expect and in the families who come back to buy again. For Ezratti, trust is not a single transaction. It’s a track record.

Misha Ezratti’s hands-on start in homebuilding

Misha Ezratti’s own track record at GL Homes began far from the executive office. A South Florida native born in Hollywood, he started his career with the company in construction, spending his days on the job sites where homes take shape. 

“When I started with the company, I worked in construction,” Ezratti told Florida Trend. “While I loved the experience, I do not miss the early hours and heat.” 

Those early mornings showed him that a home’s quality comes down to hundreds of small decisions made in the field: how a crew pours a foundation, frames a roof and finishes its work before the next trade arrives. It also depends on the people doing that work, from framers and electricians to the superintendents who keep each schedule on track. That time on site gave Ezratti lasting respect for the skilled teams behind every GL home. 

From construction, he moved into leadership roles in project management, finance and land development, learning each stage a property passes through on its way from raw land to finished community. He became president in 2016, and today Misha Ezratti draws on nearly 25 years of experience across the entire business. 

That background still shapes how Misha Ezratti leads. He understands what goes into a home long before buyers tour a model, and he recognizes that earning their trust starts on the job site.

Quality as GL Homes’ standard, not a selling point

At GL Homes, quality homebuilding is rooted in focus. The company builds only in Florida and designs its homes for the state’s climate, using durable concrete block construction, energy-efficient materials and distinctive architecture. Before construction begins, GL Homes studies each site’s history, geography and environmental features, so decisions about drainage and the natural landscape happen during planning, not as fixes later. 

That quality carries through to the standard features. At Valencia Ridge in Wesley Chapel, every home includes quartz countertops, a stainless steel appliance package and brick pavers on the driveway, walkway and covered patio. 

That attention to detail has earned industry recognition, too. At the 2026 Parade of Homes in Southwest Florida, GL Homes received “Excellence in Construction & Design” awards for three model homes at Valencia Sky in Naples, while three models at Valencia Harbor in Fort Myers took top honors. 

Behind that work are the values that define his leadership: teamwork, integrity, honesty and hard work. In 2024, the South Florida Business Journal named Misha Ezratti, GL Homes president, an Ultimate CEO honoree. 

In the field, those values turn practical. Teamwork keeps trade partners and GL crews in step. Integrity and honesty mean building each home the right way. Hard work shows in the finished result.

Consistency and the value of repeat homebuyers

Some of GL Homes’ strongest endorsements come from people who have already bought from the company. Many families return to purchase a second or even third GL home, and many more refer friends and relatives. In Palm Beach County, where GL has built for three decades, the company ranks first in sales by referrals. 

GL doesn’t win the loyalty of repeat homebuyers through advertising. It earns it through consistent delivery, so buyers who move from one GL community to another find the same construction standards and well-planned community life waiting for them. Today, more than 100,000 residents live in a GL home, according to Florida Trend. 

GL Homes also offers a repeat buyer incentive as part of its promotional programs across Florida, but the incentive isn’t what brings families back. The experience is, and Misha Ezratti sees each returning buyer as the clearest measure of a builder’s reputation.

Building around a lifestyle, not just a home

GL Homes designs its communities around how residents want to live, not only the homes themselves. That starts with where GL builds, in established areas with shopping, dining and easy highway access close by, and extends to what comes with each home. In GL communities, the lifestyle is included, whether residents are growing families, working professionals or retirees. 

The goal is for each community to feel luxurious from the moment residents arrive. At Valencia Vista, located within Riverland in Port St. Lucie, a 200-foot entry feature with a signature rotary fountain and an open gatehouse sets that tone at the front gate. Lakes framed by native plantings carry it through the neighborhoods, where littoral plantings along the shoreline create habitat for ducks, turtles and Florida birds. 

Clubhouses and shared amenities give residents places to gather, so neighbors become part of their daily lives. At Valencia Parc, also at Riverland, the 38,000-square-foot Social Club includes pools with shaded seating and a whirlpool spa, a full-service restaurant and bar, and a grand social hall with a stage for performances. 

Riverland’s Paseo Greenway links neighborhoods through more than two miles of landscaped pathways, while the Sports & Racquet Club’s 53 pickleball courts draw more than 1,000 reservations each week. 

At Lotus Edge in Boca Raton, community life centers on a 39,000-square-foot clubhouse with a fitness center, sauna, cold plunge and yoga garden, plus a racquet club with tennis, pickleball and padel courts.

Full-time lifestyle directors plan the activities that help residents connect and build community. At Valencia Parc alone, residents can choose from more than 100 clubs covering fitness, arts, games and education.

Buyers choose a GL community for the life it offers, and Misha Ezratti measures success by delivering that life day after day, with the same consistency that brings repeat buyers back.

What buyer trust means to Misha Ezratti

In Misha Ezratti’s view, trust isn’t one part of the business; it connects all of it. It lives in the homes, built to stand up to Florida’s year-round weather. It lives in the communities, where neighbors gather at the clubhouse and on the courts each week. And it lives in the relationships behind both: with the employees and trade partners who build each home, and with the buyers who count on them to get it right. 

Those relationships strengthen one another. When teams feel respected, they take pride in their work, and buyers who see that pride in the finished home often recommend GL to friends or return to buy again themselves. 

The same sense of responsibility extends beyond the gates. GL Homes has donated land for schools, parks and the Canyon Branch Library in Palm Beach County. Its team also volunteers  for causes focused on homelessness, hunger relief, and children and education, from meal-packing shifts with Feeding South Florida to wellness lounge renovations with the Boys & Girls Clubs. 

Every buyer still asks whether they can trust the people building their home. For Misha Ezratti, the answer isn’t a promise. It’s the homes, communities and relationships GL Homes keeps building, year after year.

Frequently Asked Questions

Who is Misha Ezratti?

Misha Ezratti is president of GL Homes, a Florida homebuilder founded in 1976 by his father, Itzhak Ezratti. Misha Ezratti started with the company in construction and held leadership roles in project management, finance and land development before becoming GL Homes president in 2016. He holds a finance degree from Boston University.

What is GL Homes known for?

GL Homes is known for luxury single-family homes and 55+ active-adult communities built exclusively in Florida, and it is expanding into townhomes, apartments and urban neighborhoods. Its communities feature resort-style clubhouses, racquet clubs, fitness centers, walking trails and full-time lifestyle directors. More than 100,000 residents live in a GL home, and many are repeat homebuyers.

How does GL Homes approach home quality?

GL Homes treats quality homebuilding as a standard in every community. Homes feature durable concrete block construction, energy-efficient materials and designs suited to Florida’s climate, and GL studies each site before construction begins. Under Misha Ezratti, that focus on consistent delivery has helped the company build lasting buyer trust.

What are GL Homes communities like?

GL Homes communities are designed around how residents want to live. Riverland in Port St. Lucie offers the Paseo Greenway and a Sports & Racquet Club, while Lotus Edge in Boca Raton centers on a 39,000-square-foot Clubhouse with tennis, pickleball and padel courts. Misha Ezratti sees delivering that lifestyle daily as central to buyer trust.