JP Conte is usually up around 5:30 in the morning, and the first thing on his schedule is a workout. “I like to get a workout in before anything else because it clears my head and sets the tone,” he told IdeaMensch in a September 2026 interview.
His evenings follow a different rule. “Evenings are for family,” he said.
That routine lines up with advice he has given other executives. Writing in a column for Forbes Business Council, the founder and managing partner of his family office, Lupine Crest Capital, made the case that health should be treated as an investment.
“There is no single investment more important than life,” he wrote.
Health as an Investment
His column applies an investor’s thinking to the body.
“From a young age, we’re told to eat healthy, exercise and get regular check-ups,” he wrote. He called those habits “investments in our health so that each of us can live a full (and long) life.”
It’s a standard plenty of executives aren’t meeting. A survey of more than 250 C-suite executives by the meditation app Calm, presented at a Fortune conference in December 2025, found that 48% felt overwhelmed and only one in four described their energy as fully recharged.
Calm’s chief executive, David Ko, said leaders are “operating at about 20%.”
Putting Family Before the Next Deal
The first lesson JP Conte offered was the most personal.
“Taking care of yourself and your loved ones is more important than trying to find the next unicorn, and spending time with those closest to you is more meaningful than almost anything,” JP Conte wrote.
“Make the conscious choice to put health and family first,” he added.
Family has been at the center of his story from the start. “We didn’t have a lot of money, but we had ambition and a close family,” he told Authority Magazine in a July 2026 interview.
Getting Outside
Asked what he recommends when work piles up, he gave a short list: “Get outside. Hiking, skiing, sailing.”
He splits time between Northern California and Aspen, Colorado, where he spends “a good amount of time,” he told IdeaMensch.
A Culture of Giving Back
“As business leaders, it’s valuable to have a culture of giving back and helping others,” he wrote.
He described that culture as something passed down to him. “It’s a culture I inherited, keep very close to my heart, and I encourage all executives and leaders to embrace,” JP Conte wrote.
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