Do you ever crave warm movie theater popcorn while streaming movies at home? You are certainly not alone in that feeling. AMC Theatres is enjoying a surprising boom in home delivery orders. Movie lovers are ordering theater concessions straight to their couches. They want the authentic cinema snack experience without leaving home.
According to Restaurant Business, “delivery sales are up nearly 50% at AMC Theatres this year.” Concessions delivery is now a multimillion-dollar business for the company. AMC partners with DoorDash, Uber Eats, and Grubhub to reach hungry fans. Customers can order snacks across hundreds of cinema locations nationwide.
Popcorn remains the number one bestseller for couch-bound cinema fans. To feed this appetite, AMC introduced the giant AMC MegaBag. This large takeout bag includes hot, fresh popcorn with buttery topping. However, AMC is thinking far beyond basic popcorn and candy. The company also expanded its Feature Fare menu at about 400 locations. Restaurant Business noted that these elevated items focus on “pickles, sweet/spicy combos, and boneless chicken.” Guests can order hot honey pizza, pretzel bites, and street corn poppers.
App delivery platforms have made grabbing movie snacks easier than ever. As Restaurant Business observed, “DoorDash revenue rose 36% year over year, while Uber’s increased 28%.” AMC is not the only player riding this delivery wave. Competitors like Regal, Cinemark, and Alamo Drafthouse also deliver snacks to homes. Being easily searchable on delivery apps drove substantial growth for theaters.
Surprisingly, booming delivery sales have not slowed down in-person theater attendance. Summer box office sales nearly broke all-time historic records. Blockbusters like “Spider-Man” packed theaters and fueled in-person concessions. During the first six months, AMC generated $923.4 million from food and beverages. That marked an impressive 18% jump over the previous year. Concessions accounted for nearly 35% of AMC’s total revenue.
Yet this trend creates real tension for traditional dining spots. Restaurant Business reported that theater delivery adds to “an increasingly competitive landscape for restaurants.” Convenience stores and supermarkets are also rushing into doorstep food delivery. Meanwhile, consumers watch their spending closely and rethink dining choices. Still, the appetite for movie snacks delivered home continues to grow.
Restaurant Business emphasized that cinemas have tapped into “surprising demand for movie snacks outside of the movie theater.” Whether hosting friends or enjoying solo movie nights, audiences want cinema crunch. For couch film fans, having warm buttery popcorn delivered right home is a pure delight.
Sources Used
- Restaurant Business: https://www.restaurantbusinessonline.com/consumer-trends/food-delivery-booming-movie-theater
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