From Concept to Screen: Mastering Video Production for Business

There’s more to creating stand-out video content than just hitting the record button. Effective content creation is about telling a story that aligns with the brand and captivates the audience. This article will go over everything business owners need to know about video production, from choosing topics and formats to filming the videos.

The Easiest Way to Create Great Content

First, a word about easier ways to manage content creation. By far, the easiest way to create fantastic video content is to work with a professional. Companies like Aligned Media make it their goal to produce exceptional content for business owners. They can complete projects ranging from brief streaming videos to full employee orientations and more.

Planning Topics and Formats

For those who choose to take a DIY approach, the first step is to come up with a content calendar. The calendar should outline when and where videos will be posted to make sure they align with broader marketing goals. Define a goal for each video, such as building awareness or driving traffic. It’s these objectives that will help with defining the format and timing of posts.

Scripting and Storyboards

Now, let’s talk about individual videos. Each one should begin its life as a script and storyboard. Before getting started, stop to brainstorm who the audience is and what the message will be for each video. Each one should tell a story. Shorter stories may not need to be scripted, but longer videos can always benefit from a more structured approach.

Filming Technique and Editing

Producing good quality video requires having decent equipment, but that’s not the only, or even the primary, concern. The most important thing to focus on is authenticity. The video needs to resonate with the audience, whether it’s professionally filmed or produced in-house by someone without dedicated industry experience.

For those who don’t have acting experience, here are a few tips to follow during each filming session:

• Maintain good posture by leaning forward slightly, especially when looking into the camera.
• Move around whenever possible to avoid looking stiff or uncomfortable.
• Wear solid colors to avoid distortion on camera and avoid both bright, neon colors and pastel hues.
• Make sure the lights are positioned in front of the actor and that their face can be seen clearly.
• Do a test run to make sure the audio is high-quality and there aren’t distracting background noises.
• Position the camera just below eye level for a conversational feel.

After recording the video content, editing software like Adobe Premiere Pro or even a mobile app like iMovie can be used to create a more polished final product.

Incorporating Branding

The whole point of video production for businesses is to build a recognizable brand. That requires incorporating certain branding elements into each video. Use the brand’s colors, logo, and fonts to improve recognition and reinforce brand identity. Aligning visual elements with the brand makes videos not just more cohesive but also more memorable, so consider using branded intros, outros, or even watermarks, as well.

Consider Professional Videography

For startups with extremely low marketing budgets, handling video production in-house may be the only option. For more established companies, it almost always makes more sense to work with a professional video production company. Professional videographers know how to get every element just right so the brand can put its best foot forward in every piece.