Domino’s Pizza is turning heads this week with its first major brand overhaul in over a decade. The refresh includes a brighter red and blue color palette, a custom typeface dubbed “Domino’s Sans,” and a playful twist to its name — now stylized “Dommmino’s” to emphasize the “mmm.” The redesign also extends to packaging: specialty pizzas such as Handmade Pan and Parmesan Stuffed Crust will be wrapped in premium black and gold accents to elevate their appeal. A new jingle performed by country-rap artist Shaboozey is also part of the campaign rollout.
Domino’s says the rebrand is rooted in consumer insight and aims to modernize the brand while retaining its familiar identity. New uniforms and tweaks to in-store signage are also part of the phased rollout.
Meanwhile, Coca-Cola is launching its own refresh in beverage form. Starting January 2026, the company will offer 7.5-ounce single-serve mini cans in U.S. convenience stores — previously only available in multi-pack form. These new mini cans will come in classics like Coca-Cola Original, Coke Zero, Sprite, Fanta, and Cherry Coke, with Diet Coke available in select markets. The move targets budget- and calorie-conscious consumers seeking smaller, more affordable options. (Reuters)
Coca-Cola’s executive Joel Bishop explained that the mini cans provide choice and trial opportunities in convenience channels, offering nearly 90 calories per serving and a proposed retail price of about $1.29. (Reuters)
As these two brand giants refresh their looks — one visual and one portion-sized — the question is whether consumers will embrace the changes or cling to the familiar.
Sources:
- Domino’s rebrand coverage — People (People.com)
- Domino’s rebrand strategy — Business Insider (Business Insider)
- Coca-Cola mini can rollout — Reuters (Reuters)
- Coca-Cola mini cans details — Coca-Cola Company media release (Coca-Cola Company)
- Analysis of mini cans in convenience stores — Food Dive (Food Dive)
- Flavor lineup & background — LiveMint (mint)
- Pricing and retail strategy — Beverage Digest (Beverage Digest)
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