PepsiCo is entering the dirty soda trend with a new Mountain Dew flavor, tapping into the latest beverage craze that’s taken social media by storm.
Dirty Mountain Dew Cream Soda, set for a nationwide rollout in early 2026, combines Mountain Dew’s classic citrus flavor with cream soda.
The beverage giant is entering the dirty soda market as Generation Z consumers are increasingly seeking flavor-forward beverages and customization and looking for drinks that evoke “a premium consumption experience,” Mountain Dew said in the announcement.
Dirty soda combines soft drinks with coffee creamers and flavored syrups to create customized options for consumers. The trend took off recently due to the reality TV show “The Secret Lives of Mormon Wives” and fast-growing Utah-based beverage chain Swig featuring the drinks. The rise comes as more consumers look for alcohol alternatives that still offer unique experiences.
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