Home Consumer It’s Fanatics Vs. Panini In A Bitter Fight To Control The Sports...

It’s Fanatics Vs. Panini In A Bitter Fight To Control The Sports Card Industry

The sports card business exploded during the pandemic. Now Fanatics and Panini are battling over its future. (Audrey Richardson/For The Washington Post)

IRVING, Texas — Signs of the raid first appeared on LinkedIn.

VP of product development, VP of acquisition, brand managers, production directors: Over the course of a few days in 2022, dozens of employees of Panini, the six decade-old trading card manufacturer, changed their LinkedIn profiles.

And they’d all left for the same place: Fanatics.

The poaching was just the beginning of an all-out corporate war, according to court records and interviews with executives at both companies, including allegations, denied by Fanatics, that it bought a printing press and interfered with Panini’s ability to produce cards and that Panini employees took hard drives on their way out the door.

Faith Based Events

It all came, Panini alleges, as Fanatics was cutting long, exclusive deals with sports leagues and players to make trading cards once produced by Panini. Panini, which previously had the NFL and NBA rights, calls the sum and length of Fanatics’ contracts anticompetitive, meant to drive other businesses from the market.

Fanatics calls it capitalism.

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