
The poaching was just the beginning of an all-out corporate war, according to court records and interviews with executives at both companies, including allegations, denied by Fanatics, that it bought a printing press and interfered with Panini’s ability to produce cards and that Panini employees took hard drives on their way out the door.
It all came, Panini alleges, as Fanatics was cutting long, exclusive deals with sports leagues and players to make trading cards once produced by Panini. Panini, which previously had the NFL and NBA rights, calls the sum and length of Fanatics’ contracts anticompetitive, meant to drive other businesses from the market.
Fanatics calls it capitalism.
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