The classic peanut butter and jelly sandwich is getting a modern day upgrade and backing from some top athletes.
Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category.
Backed by names like U.S. soccer legend Alex Morgan and NFL Pro Bowlers C.J. Stroud and Micah Parsons, Jams will be available exclusively at 3,000 Walmart stores nationwide.
Uncrustables has dominated the market with a near PB&J monopoly, but Blakley is hoping to differentiate his products by appealing to health-conscious consumers.
“No. 1 is it’s no seed oils,” he said. “We have no dyes, no artificial flavors or colors, no high fructose corn syrup, and we have the most protein per ounce of any peanut butter and jelly that’s currently on the market.”
Uncrustables sandwiches also don’t have any artificial dyes, which many companies have been removing as they align themselves with federal plans.
Jams is a slightly larger product than the Smuckers option, at a weight of 74 grams versus Uncrustables’ 58 grams. Blakley also said his product has a lower total sugar content, and each sandwich contains 10 grams of protein.
Walmart also stocks Uncrustables at a $4.34 price point. Jams will cost slightly more at $5.97 per box.
Jams will initially be available in two flavors: strawberry and a mixed berry option.
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