Written by Ted Rossman, Edited by Brooklyn Lowery
Why some consumers choose BNPL
Part of BNPL’s appeal is that these plans are easier to qualify for than credit cards. In fact, Bankrate’s 2025 Buy Now, Pay later survey reveals that about a quarter of BNPL users (26 percent) cite “easy to obtain credit” as a reason they chose to pay with a BNPL service. Only three factors rate more highly: 57 percent want to pay in installments and spread out their cash flow, while 40 percent enjoy low/no interest rates and 31 percent like knowing exactly how much they owe and precisely how long the loan will last.
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