By Ilena Peng and Sunny Kim
The homemade Rice Krispies Treats in Alex George’s TikTok post were no average baked good. Swirled into the cereal along with melted-down marshmallows was a healthy dollop of pistachio cream, a spread made of the nuts and lots of sugar. The chartreuse-colored confection, topped with chopped pistachios and chunks of halvah, won the attention of George’s 437,500 followers: Her video has racked up more than 53,000 views since she posted it in February.
“It was beautiful, because pistachios have a beautiful color,” says George, a self-taught baker in Philadelphia who shares her creations under the handle @lilypcrumbs. “Now that we live in this world where everything needs to look a certain way, I think sometimes you even make cooking decisions with your eyeballs before you even think about the taste.”
@lilypcrumbs Pistachio dessert lovers rise up . Best thing I baked all month returns with these brown butter pistachio tahini halva Rice Krispies! They would make a great St. Patrick’s day dessert too bc of the beautiful color! #pistachio #pistachiochocolate #dubaichocolate #ricekrispies #ricekrispietreats #pistachiocream
Thanks in part to that powerful visual appeal, pistachios in all forms are having a moment. A year and a half after Fix Dessert Chocolatier, a chocolate shop in the United Arab Emirates, introduced Dubai chocolate—a bar stuffed with gooey pistachio cream that went megaviral and inspired countless global imitators—the nuts are all over social media and restaurant menus, popping up not only in candy but also in pastries, espresso drinks, pastas and more. Data from Yelp Inc. show a surge in interest from diners in the past year: Searches for the term “pistachio” more than doubled from June 2024 to May 2025, compared to the same period a year prior, while “pistachio latte” was up 128%. “Pistachio chocolate” increased 8,942%.
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