By Ali McCadden
Kraft Heinz said Tuesday that it will remove FD&C artificial dyes from its products by the end of 2027, and will not launch any new products in the U.S. containing those ingredients.
The company said in a release that about 10% of its U.S. items use FD&C colors, the synthetic additives that make many foods more visually appealing. Kraft Heinz brands that sell products with these dyes include Crystal Light, Kool-Aid, MiO, Jell-O and Jet-Puffed, according to a Kraft Heinz spokesperson.
The company removed artificial colors, preservatives and flavors from its Kraft macaroni and cheese in 2016 and its Heinz ketchup has never used artificial dyes, according to Pedro Navio, North America president at Kraft Heinz. It is unclear how removing the dyes will affect the company’s business, as consumers could perceive the products as healthier but also may be less drawn to duller colors.
The decision follows pressure from the U.S. Food and Drug Administration and Department of Health and Human Services, led by Secretary Robert F. Kennedy Jr., for the food industry to pull back on artificial dyes as part of a larger so-called Make America Healthy Again platform.
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