By Ben Kesslen
The Seattle-based chain is now selling three different Peanuts merch items: a Peanuts Love Plastic Cold Cup (24oz) for $19.95, a Peanuts Joe Kind Snoopy Stainless Steel Tumbler (16oz) for $29.95, and a Peanuts Friendship Ceramic Mug (14oz) for $24.95.
The collaboration is “part of the global brand partnership between Starbucks and Peanuts that celebrates kindness, coffee, and community,” the coffee brand said.
The items were added to shelves in select Starbucks stores on Tuesday.
This move comes as Starbucks grapples with slowing sales growth and rising competition. While the nostalgic tie-up with Disney (DIS-1.01%) might generate some buzz, it’s unlikely to address the underlying challenges the brand is facing.
In 2024, Starbucks fell short of attracting consumers both in the U.S. and in China, its second-largest market. In December, the company announced it would triple its parental leave for baristas who work a least 20 hours per week. Meanwhile, in China, Starbucks hired its first-ever chief growth officer as it looks to collaborate with entertainment brands to attract customers that have flocked to rival chains like Luckin’ Coffee (LKNCY-0.71%).
Additional reporting by Francisco Velasquez.
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