Social Media Day is observed annually on June 30th. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world.
This short 4-year old video graphically explains digital transformation in a movie trailer-type fashion. Written by Digital Transformation Speaker Erik Qualman and produced by Equalman Studios.
- 1940s – Scientists and engineers are interested in building new ways to network, which eventually leads to the birth of the internet as we know it.
- 1997 – Six Degrees is the first ever social network, where users can create profiles, upload photos, and connect with others for the first time.
- 2002 – With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream.
- 2004 – founding of the king of social media, Facebook.
- 2005 – YouTube is born in San Mateo, California, becoming the most popular platform to share video content.
- 2010 – Instagram is launched. Ober a million users signed on in a few months.
- 2012 – Facebook purchased Instagram for $1 Billion.
- 2011 – Snapchat is launched.
- 2014 – Facebook purchased WhatsApp for $16 Billion.
- 2014 – By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages
- 2016 – TikTok is launched.
- 2018 – Social media users grew by 328 million between October 2018 and October 2019.
- 2019 – $90bn was spent on social network advertising in 2019
- 2021 – For context, as of Dec 2021, the total worldwide population is 7.96 billion
- Twitter encouraged us to be succinct by posting our thoughts with fewer than 140 characters.
- When we express ourselves better through imagery, Instagram, and Flickr offer all the sharing we can handle.
- YouTube is the social place for everything from how-to to pop culture to what not to do with your fireworks on the 4th of July.
- The internet has 4.54 billion users
- There are 4.62 billion active social media users
- On average, people have 7.6 social media accounts
- The average daily time spent on social is 147 minutes a day
- 91% of retail brands use 2 or more social media channels
- 81% of all small and medium businesses use some kind of social platform
- Facebook Messenger and Whatsapp handle 60 billion messages a day
- When asked 81% of teenagers felt social media has a positive effect on their lives
- Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
- People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
- 78 percent of people who complain to a brand via Twitter expect a response within an hour
- Facebook now sees 8 billion average daily video views from 500 million users
- Every minute there are 400 new signups to join Facebook.
- US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
- Also in the US, there were 175.4m people watching digital video content
- 78% of people watch online videos every week, 55% watch every day
- Google processes 100 billion searches a month
- That’s an average of 40,000 search queries every second
- 60% of Google’s searches come from mobile devices
- Facebook adds 500,000 new users every day; 6 new profiles every second
- 69% of all Americans are on Facebook
- 79% of all online US adults use Facebook
- There are an estimated 270 million fake Facebook profiles
- 30% of Americans get all of their news exclusively from Facebook – sorry, the “paper of record.” (source)
- The bird featured in Twitter’s iconic logo and branding is called Larry. Sadly, Larry wasn’t named after WordStream’s own Larry Kim, but rather legendary Boston Celtics forward Larry Bird. (source)
- 500 million people visit Twitter each month without logging in
- The average Twitter user has 707 followers, But 391 million accounts have no followers at all
- There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
- The most followed Twitter account is Barack Obama’s.
- Almost half of all Twitter accounts – 44 % – have never sent a tweet.
- 300 hours of video are uploaded to Youtube every minute
- People now watch 1 billion hours of YouTube videos every day
- The average person watches 40 minutes of YouTube content a day
- There are 1bn Monthly Active Users on Instagram
- Over 95 million photos are uploaded each day
- There are 4.2 billion Instagram Likes per day
- LinkedIn has 650 million members
- The average CEO has 930 LinkedIn connections
- Over 3 million companies have created LinkedIn accounts
- Approximately 41% of millionaires use LinkedIn. (source)
- Today, more than 3.2 billion images will be shared on social media posts.
- 49 percent of social media users share product information with the hopes of improving the lives of others.
- We spend a lifetime average of 5 years and 3 months on social media.
- More video is uploaded to YouTube every month than the three major broadcasting networks created over the course of six decades.
- YouTube is the second largest search engine, taking second to Google with 3 billion searches a month.
- 5 million brands are advertising on Facebook, a number that’s roughly equivalent to the population of Colorado
- The internet has 5.473 billion users by June 2022
- 3.5 billion – The number of people using social media.
- 68% – The proportion of U.S. adults who use Facebook.
- 3 hours – Time spent by your average person each day on social media or messaging
- 500 million – The number of people using Instagram Stories each day.
- 60 billion – WhatsApp and Facebook Messenger messages sent each day.
- 35 minutes – The average user spends on Facebook each day.
- 270 million – The estimated number of fake Facebook profiles.
- 707 – Number of followers the average Twitter user has.
- 300 hours – Video footage uploaded to YouTube every minute.
- 95 million – Photos uploaded to Instagram each day.
- Pizza is the most popular instagrammed food followed by sushi and steak!
- The highest-liked photo on Instagram is a picture of an egg, uploaded by world_record_egg as a way to beat the record of the photo with the most likes.
Sources:
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