In his new book Payoff: The Hidden Logic That Shapes Our Motivations, Dan Ariely explains that pizza can be a great motivator for worker productivity. Tony Spitz has the details.
Strapped-for-cash startup founders who need to motivate their teams to move mountains, listen up. Got $30? Great. That’s all you need to make your employees more productive. But don’t hand out cold, hard cash. Instead, tell them you’ll buy everyone pizza if they work hard.
A productivity experiment found that pizza was a fantastic motivator for increased productivity. Unlike many scientific studies, this one was not performed on rats. Behavioral economist Dan Ariely performed the experiment on actual human beings with actual jobs whose actual work performance could be measured by actual pizza.
He details the results in his forthcoming book Payoff: The Hidden Logic That Shapes Our Motivations. Science of Us shares details about how Ariely performed the experiment.
How the pizza workplace motivator study was conducted
Ariely selected factory workers who assemble computer chips as his lab rats because their level of productivity could very clearly be measured. The workers were promised one of three rewards if they had a productive workweek: pizza, compliments, or a cash bonus of around $30. A fourth unlucky group, the control group, was promised nothing.
Video by Buzz60/Tony Spitz[/vc_message]
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