Over at KFC there’s a new colonel in town and his name is George Hamilton. Unlike other actors who have been portraying the late Colonel Sanders, Hamilton brings a new message to the KFC advertising campaign – The Extra Crispy Colonel.
KFC says more than 50 percent of Americans don’t know that KFC has two fried chicken recipes – Original Recipe® and Extra Crispy. To help get their message to the fried chicken lovin’ consumer and building on the successful formula of Colonel Sanders, Kentucky Fried Chicken® created, for the first time, the Extra Crispy™ Colonel, played by the world famous actor George Hamilton.
The advertising campaign begins on Sunday.
Extra Crispy Lifestyle
“Just like no one person could play the Colonel, no one Colonel can sell both Original Recipe and Extra Crispy fried chicken,” said Kevin Hochman, KFC US Chief Marketing Officer. “And no actor was more qualified to play our Extra Crispy Colonel than a very tan George Hamilton.”
“I like to think that I know a thing or two about being extra crispy,” added Hamilton. “It didn’t take long for me to get into character as the Extra Crispy Colonel. One could argue that my entire career has been leading up to this role,” he said with a wink.
The ads feature Hamilton as the Colonel with an exaggerated suntan to emphasize his “extra crispy” character as he combs the beach to share his love of Extra Crispy Chicken with families.
In a bucket that easily doubles as a picnic basket, KFC’s Extra Crispy Chicken will satisfy everyone’s taste buds in the sizzling summer heat.