Hover over the map above to see the top 3 most popular Halloween candies in each state. Do your state’s choices surprise you? The top Halloween candy in your state are not always what you think they were. Salt water taffy and Hot Tamales performed much better than some expected, for example.
For over 11 years, we’ve been delivering tons of bulk candy around the country. As preeminent bulk candy dealers, we’ve got a lot of candy sales data to comb through. Including some we shipped to New York not too long ago…
We have seen a lot of surprising favorites and least favorites over the years. That’s why
working with unbiased data is so much fun. We looked at 11 years of sales data (2007-2017), looking in particular at the months leading up to Halloween. We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us verify our conclusions.
Then we charted the best sellers in every state for Halloween. And we present it to you in the above spooky HTML5 interactive map of the most popular Halloween candy. If you’d like to see the nationwide winners, we made a graphic for that too:
This year, the National Retail Federation is estimating that shoppers will spend $2.6 billion on Halloween candy. That is lower than their $2.7B estimate last year.
With consumer confidence at it’s highest point in a September since 2004, fueled mostly by low unemployment and low inflation expectations, we feel like 2018 sales could be even bigger.
Industry research showed in 2015 that online candy sales were increasing by 15 percent. People are realizing they can save time and money by skipping the store and purchasing from the comfort of their home. But will you buy the right candy?