Dunkin’ Donuts is Changing Its Name and Fans Aren’t Happy About It (Video)

Dunkin’ Donuts is reportedly dropping donut from their name. Keri Lumm reports.

The name change doesn’t come as a surprise — the Massachusetts-based coffee empire began testing the name Dunkin’ at a handful of Massachusetts locations late last year, according to Eater.

The Dunkin’ concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin’ concept was opened at a Quincy,Massachusetts, location. By the end of the year, the new concept will be at 30 locations in Boston and 20 nationwide.

The Dunkin’ concept isn’t necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin’ Donuts said in a statement that it doesn’t plan to make any decisions regarding the branding until later this year.

Even though the change may not last forever, not everyone is thrilled about it; some fans are confused.