Social Media Day is observed annually on June 30th. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world.
- With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. Then 2004 brought the founding of the king of social media, Facebook.
- Twitter encouraged us to be succinct by posting our thoughts with fewer than 140 characters.
- When we express ourselves better through imagery, Instagram, and Flickr offer all the sharing we can handle.
- YouTube is the social place for everything from how-to to pop culture to what not to do with your fireworks on the 4th of July.
- For context, as of Dec 2019, total worldwide population is 7.8 billion
- The internet has 4.54 billion users
- There are 3.725 billion active social media users
- On average, people have 7.6 social media accounts
- The average daily time spent on social is 142 minutes a day
- 91% of retail brands use 2 or more social media channels
- 81% of all small and medium businesses use some kind of social platform
- Social media users grew by 328 million between October 2018 and October 2019.
- That works out at 10 new social media users per second.
- Facebook Messenger and Whatsapp handle 60 billion messages a day
- When asked 81% of teenagers felt social media has a positive effect on their lives
- $90bn was spent on social network advertising in 2019
- Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
- People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
- 78 percent of people who complain to a brand via Twitter expect a response within an hour
- Facebook now sees 8 billion average daily video views from 500 million users
- Every minute there are 400 new signups to join Facebook.
- US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices
- Also in the US, there were 175.4m people watching digital video content
- 78% of people watch online videos every week, 55% watch every day
- Google processes 100 billion searches a month
- That’s an average of 40,000 search queries every second
- 60% of Google’s searches come from mobile devices
- By 2014, Google had indexed over 130,000,000,000,000 (130 trillion) web pages
- Facebook adds 500,000 new users every day; 6 new profiles every second
- 69% of all Americans are on Facebook
- 79% of all online US adults use Facebook
- There are an estimated 270 million fake Facebook profiles
- 30% of Americans get all of their news exclusively from Facebook – sorry, the “paper of record.” (source)
- The bird featured in Twitter’s iconic logo and branding is called Larry. Sadly, Larry wasn’t named after WordStream’s own Larry Kim, but rather legendary Boston Celtics forward Larry Bird. (source)
- 500 million people visit Twitter each month without logging in
- The average Twitter user has 707 followers, But 391 million accounts have no followers at all
- There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
- The most influential person on Twitter is Taylor Swift, followed by Donald Trump
- The most followed Twitter account is Barack Obama’s.
- Almost half of all Twitter accounts – 44 % – have never sent a tweet.
- 300 hours of video are uploaded to Youtube every minute
- People now watch 1 billion hours of YouTube videos every day
- The average person watches 40 minutes of YouTube content a day
- There are 1bn Monthly Active Users on Instagram
- Over 95 million photos are uploaded each day
- There are 4.2 billion Instagram Likes per day
- LinkedIn has 650 million members
- The average CEO has 930 LinkedIn connections
- Over 3 million companies have created LinkedIn accounts
- Approximately 41% of millionaires use LinkedIn. (source)
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