One company’s commercial during this year’s Super Bowl could just be the most controversial moment of the big game. Josh King has the story (@abridgetoland).
Construction company 84 Lumber seems to be deliberately looking to provoke controversy with its Super Bowl ad, which depicts a Mexican mother and daughter embarking on an arduous journey, apparently to leave their country of origin.
As the two cross the country by foot, truck, and train in the 90-second long “The Journey Begins” spot, the girl picks up scraps of material on her way, in the color of the Mexican flag, which she stitches together by firelight.
The ad ends with viewers being invited to see the conclusion of their story at a dedicated website, which promises “content deemed too controversial for TV,” which will be unveiled at half-time during the big game this Sunday.