Changes to the coffee giant were announced at a UBS conference. Veuer’s Emily Drooby (@emilydrooby) has the story.
Starbucks stores are being inundated with mobile orders, and that’s drastically slowing down service and alienating customers.
At a UBS conference this week, company executives revealed how they plan to fix the problem.
In the near-term, their solutions include adding more employees to stores to handle the influx of orders, UBS restaurant analyst Dennis Geiger said on a call with reporters following the conference.
Starbucks also plans to make some small tweaks to the store layout to free up more space around the pickup counter.
In the longer term, Starbucks is considering more drastic measures, including a complete reconfiguration of the store that would make room for two separate lines: one for in-store orders, and another for mobile orders, Geiger said.
To free up space, the company is considering removing most of the merchandise like mugs from the stores, and instead selling those products online.