This is why Honey Nut Cheerios pulled its Bee mascot from its boxes…the brand is taking a stand. Buzz60’s Emily Drooby (@emilydrooby) has the story:
Honey Nut Cheerios is replacing its friendly mascot, Buzz the Bee, for an alarming reason, and it’s hard not to notice the bee’s absence from the box.
The packaging for the popular General Mills cereal has been slightly redesigned to reflect this change.
As part of the company’s #BringBacktheBees campaign, which aims to educate the public about the decline in the bee population and pollinators nationwide, Buzz the Bee has been taken off the box. The campaign also encourages consumers to plant wildflower seeds, which can be ordered for free through its website, in order to create bee-friendly environments.
“Buzz is missing because there’s something serious going on with the world’s bees. Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz,” according to the Bring Back the Bees site.
Susanne Prucha, director of marketing for Cheerios, told ATTN: in a statement:
“Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for all families.”