OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicked off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement.
The OREO Dunk Challenge will feature a trio of high-profile dunkers, including International Recording Artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille “Shaq” O’Neal.
OREO cookies and milk have gone together for many years — and not just because they are a delicious dunking duo. Dunking an OREO cookie in milk has always been a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
“OREO sees the world with childlike wonder and our iconic dunking ritual is the purest articulation of that vision,” said Justin Parnell, Global Brand Director, OREO. “When you dunk an OREO cookie in milk, you’re releasing a bit of childlike wonder from within, and it’s those types of moments that our brand was built on. We’re thrilled to inspire fans to dunk OREO cookies on a global scale and inspire more moments of play and wonder around the world.”
U.S. fans who share their OREO cookie dunk on Twitter and Instagram using #OREODunkSweepstakes will be entered for a chance to win a Wonderfilled VIP dunking experience in New York or Los Angeles. Fans can also enter on Facebook by sharing their OREO cookie dunk and using the hashtag in response to an OREO Dunk Challenge post on the brand’s page.*
“Dunking has been in my DNA for years, but it goes beyond basketball,” said O’Neal. “I’ve always loved dunking my OREO cookies in milk – it makes me feel like a kid like no other snack or treat, which is why I was excited to join the OREO Dunk Challenge. Being able to kick off the campaign by doing my first-ever dunk without using hands will always be a great memory for me.”
About OREO
OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling cookie of the 21st century with nearly $2.9 billion in global annual revenues. The OREO cookie’s “TWIST LICK DUNK” ritual has become the signature way to enjoy this iconic cookie in many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.
* NO PURCHASE NECESSARY. Open to residents of the 50 U.S. States (including D.C.) and Puerto Rico, 18 and older. Ends at 11:59 pm ET on 4/30/17. To enter without purchase, take a photo or video of yourself with an Oreo product package in store. Void where prohibited. Visit www.OreoDunkSweeps.com for Official Rules including odds and prize descriptions. Sponsor: Mondelēz Global, LLC, 100 Deforest Ave., East Hanover, NJ 07936-2813.
