Apple has released the first trailer for “Planet of the Apps,” its reality TV show where entrepreneurs and app developers pitch their ideas to a panel of experts.
9to5Mac reports that Apple executive Eddy Cue spoke at Recode’s Code Media conference on Monday along with producer Ben Silverman.
Silverman explained that the concept of the show was created by Black Eyed Peas member Will.i.am, who then pitched it to Apple.
Will.i.am is one of the show’s judges, alongside Gary Vaynerchuk, Gwyneth Paltrow, and Jessica Alba.
