In a signal that Broward Health’s controversial no-bid $71.4 million deal with Zimmerman Advertising is dead, blueprints have been drafted for a new, smaller marketing campaign for the public health system.
The Zimmerman agreement collapsed after the suicide of former Broward Health CEO Nabil El Sanadi. His death triggered a wave of negative publicity as news surfaced of separate investigations by the governor’s office and the FBI of business practices at Broward Health.
“It’s done,” Broward Health Commissioner Maureen Canada said. “With all the heat that came onto the Board (of Commissioners) with the contract, it was better we move on.”
Advertising firms earlier this month were asked to provide ideas and potential budgets to produce media ads for Broward Health’s four public hospitals, 16 community health clinics, four urgent care centers and the Broward Health Physicians Group of roughly 90 doctors, according to the Request for Proposals obtained by Floridabulldog.org.